About FIRST CABIN
FIRST CABIN is a new-style compact hotel designed after an airplane first-class cabin based on the concept of "Compact & Luxury" accommodation.
FIRST CABIN, a compact hotel
FIRST CABIN is a new-style compact hotel with a relaxing space designed and developed based on the philosophy and know-how of PLANTEC Group. Accommodation is available within a reasonable price range—between the prices of business hotels and capsule hotels. Nevertheless, it's outstanding quality services are provided based on the brand concept of "Compact & Luxury" accommodation.
FIRST CABIN hotel can be opened at a low cost in a short period of time merely by installing cabins in a vacant building. FIRST CABIN provides a business model that helps maximize the value of land and real estate. We would like to show you why FIRST CABIN has succeeded in accelerating the opening of new hotels.
Amenities inside a cabin
The compact space is equipped with a full range of amenities required for a comfortable stay.
Vacant building becomes a hotel merely by installing CABINS.
It is possible to renovate a hotel merely by installing CABIN units on a vacant floor of any building, including office and commercial buildings.
Hotel Business Proposed by PLANTEC
Design philosophy of
PLANTEC
Architecture itself
represents a management philosophy.
PLANTEC's design philosophy
has created the concept of FIRST CABIN.
The above words represent the origin of PLANTEC Group's design philosophy. Rather than arbitrarily drafting architectural plans, we make it our mission to use design as a method to resolve client's issues, thereby make a contribution to achievement of business strategy goals.
Background of the creation of FIRST CABIN business
1. Social background
Japan's challenges for the future
Japan need to keep increasing the visit of inbound tourism.
In recent Japan, population decrease becomes the biggest issue, emphasis on alien becomes high to ensure sustainable growth in the future. The vitality of alien, including inbound tourists and foreign workers, is essential for Japan's future growth.
Maintaining Japan's growth requires restoring the value of the existing infrastructure
The value of small and medium-sized buildings is declining.
Large buildings continue to be supplied despite the lack ofdemand for offices, causing an increase in vacancy rates of small and medium-sized buildings. Small and medium-sized office buildings, which were supplied in large quantities during the economic bubble period of the 1990s, are declining in value due to building deteriorationand concerns over earthquake resistance. We believe these existing infrastructure facilities, which are available in large quantities, are worth being renovated for reuse.
Japan as a tourism-oriented nation
There is a serious shortage of accommodation facilities despite an increase in the number of inbound tourists
The targeted number of tourists visiting Japan from overseas for 2020 is 40 million. To make Japan a tourism-oriented nation with the ultimate target of handling 60 million tourists from overseas, there is an urgent need to eliminate the shortage of accommodation facilities.
2. Why PLANTEC can help you open a hotel
Achievement in hotel branding and hotel renovation
Proven track record in branding to create hotels that can win in the market
To provide facilities that meet both client needs and market needs, it is necessary to have clear, attractive ideas and to be committed to developing branding strategies that support winning in the market.
Achievement in utilizing and renovating existing buildings
Capable of resolving legal issues, which makes it possible to achieve what is impossible for others to achieve.
Building renovation aimed at recreating/maximizing asset value involves resolving many legal challenges. PLANTEC has a proven track record in renovating buildings to restore asset value by obtaining certification from various ministries to ensure safety and security.
Maximizing asset value through architectural design
Proven track record in creating designs that send "messages of change"
Practical and sophisticated building designs provide "messages of change" and the change of buildings themselves attract customers. Focusing on investment in specific features enables minimizing costs and maximizing design effects.
Advantage of group synergy
By completing all processes within the same group make possible to have competitive strength in cost, business speed, and other factors.
Consulting, design, construction, overseas strategy support and communication design, combined with individual capabilities exerted by experts in all areas using creative imagination and organizational capabilities to unite such capabilities—chain reactions produced by experts in various areas have made it possible to achieve the ultimate goals that were often regarded as being impossible to achieve.
Features of the FIRST CABIN Business
Appeal of real estate business
Effective use of buildings enables to ensure maximum profits with a small investment
Minimal renovation focused on specific features, short-term construction to reduce construction costs, and effective use of space to minimize investment and maximize returns.
FIRST CABIN could utilize all buildings efficiently, including irregular shaped buildings as well as small and medium-sized buildings with low office demand.
Collaborating with companies in other industries to launch a business
Absence of effective barriers to entering the hotel business enables collaborating with various companies to launch a business
In addition to the advantages of real estate products, FIRST CABIN business also enables you to start business quickly with a small investment as well as to choose a business style from three pattern schemes. Subsequently, FIRST CABIN business lowers the hurdle to entering the hotel business for companies aiming to expand their business in industries other than their own and enables them to collaborate with companies in various industries to launch a business.
Maximizing value with a minimal investment
Three business pattern schemes that allow investors to enter the hotel business from other industries
Example of business balance
Profit improvement case of private owned bld.
A 48-year-old commercial building located near a train station in a quiet area one block away from the main street: As a result of FIRST CABIN occupying the third to fifth floors as a core tenant, the building owner was able to lease the basement, first and second floors to other tenants, thereby revitalizing the entire building.
facility
Improve profits and success to resale
An 11-year-old commercial building directly connected to a train station: The building has served as a landmark. However, due to desterioration and constant tenant change, the building's brand power weakened. Occupancy by FIRST CABIN reduced the vacancy rate, thereby improving the building's value and enabling its sale.
An existing office building converted into a hotel
A small office building: Built on a piece of land of an irregular shape, the building is difficult and inefficient to use as an office.
As a result of efficiently converting the building into a hotel by using FIRST CABIN units, the owner was able to sell the building, thereby obtaining a large capital gain.
COMPACT & LUXURY
Establishing a one-of-a-kind concept in the industry
Branding strategy committed to both business viability and customer satisfaction
FIRST CABIN entered the hotel business by targeting a price range between the prices of business hotels and capsule hotels. Despite the potential demand for hotel services in this price range, there is a niche market for such services with no competitors in the hotel industry. Some business hotel chains and stay-only hotels provide services at low prices. However, due to the bad service, they do not sufficiently meet customer needs.
FIRST CABIN uses a branding strategy committed to both business viability and customer satisfaction based on the concept of "Compact & Luxury" services, thereby establishing a new category of compact hotels designed to provide luxury hotel stay services that bring satisfaction to customers.
As a result of our consistent "Compact & Luxury" service strategy, we have gained fans and improved business feasibility
Strategy in future
Aiming to develop business worldwide
We are continually evolving
with a view to bringing new value not only to the hotel business but also to all existing industries.
Collaboration between companies in different industries, restaurant business, building management business, and other new businesses
From satisfaction to being impressed
Impressive Facility
Providing customers with comfortable stays with immaculate facilities
Impress customer
with service
Not ordinary customer services, but hospitality services one step
ahead of the times
Gratitude to customers
Showing gratitude to customers for staying and greeting customers
with genuine hospitality and a smile