Oretachino Yukikotan Project

CONCEPT

We created the second AR app for Snow Brand Megmilk’s “Oretachi no Yukikotan Project,” which won the Best Branding Award at the Code Awards (formerly the Mobile Ad Awards). This time, the app is AR-linked, and when the special packages that will go on sale nationwide are scanned with the dedicated app, the Yukikotans will appear and perform a solo live performance.