bauma2019 Sumitomo Construction Machinery Touch Panel Production

We were in charge of the planning, design and video production of the product and company introduction touch panel of Sumitomo Construction Machinery Co. at bauma2019, the world’s largest international construction machinery trade fair in Munich, Germany (2019/4/6-14). It contains the history of Sumitomo Construction Machinery, product lineup, and functional introductions along with videos. The layout was designed to be simple, with fewer layers and only one screen per page, and to allow anyone to operate the touch panel sensitively by touching the product photos and maps, which directly pop up the video explanations and information. In addition, by designing the site to be compatible with both monitors and surfaces, we proposed content that would be expandable to reflect future exhibitions, and that could be used for a long time, not just temporarily.