ENEOS Sendai Refinery Promotional video production

Project to produce a video introducing the ENEOS Sendai Refinery. The aim was to promote the Sendai Refinery as an important base in the Tohoku region for business collaboration and recruitment, and to drive positive emotions such as expectation and longing, thereby providing an opportunity to deepen the relationship with the target audience. Firstly, the film conveys the company’s ‘thoughts’ as a company and as employees, based on the concept of ‘always have and always will’, and to make these ‘thoughts’ more persuasive, the film was structured to include functional information on the history, scale and performance of the Sendai refinery in the form of video inserts. In order to avoid information overload through narration and staff voice-overs, ‘pauses’ were interspersed throughout the film to match the tempo of the background music, and the film was presented in a slow and steady manner.