Yorozu Japan Mobility Show 2023

This is an exhibition booth planning and content production project for Yorozu Corporation, an automotive parts manufacturer exhibiting at the JAPAN Mobility Show 2023. With a large number of companies from the same industry participating in the show, we sought to create an exhibition plan that would attract the attention of visitors at a glance and be memorable for them. The objective of the content production was to attract visitors’ interest in automotive suspension components and their manufacturing technologies. The videos are designed to highlight the company’s features, such as its parts production system, with a focus on its environmentally friendly technologies, as the company is actively working to become carbon neutral. The exhibit also includes actual suspension parts, a corner where visitors can experience the evolution of parts technology, and a model of a new plant that operates on 100% green power.